Circulation and Ad Losses Force Swiss Paper to Close

LA Suisse, once the most popular daily newspaper in French-speaking Switzerland, brought out its final edition yesterday after almost 96 years on the streets.

The independent Geneva daily had been hit by a combination of financial problems, including a sharp fall in advertising revenue over the past five years. From a peak of more than 100,000, its daily sales had declined to fewer than 60,000.

In an emotional closing edition, marked ``Final'' in large black letters, the paper's 400 staffers pledged to continue their battle to save and relaunch the title.

They were fighting a race against time, however. The board of the independent paper had until midnight Sunday to accept a $3.5 million offer from a rival group for its client list and high-quality printing center.

The staff cooperative that wants to relaunch the paper was offering the same amount - but said it could not raise the money for several days.

Editor Jean-Claude Nicole, whose grandfather edited and controlled the left-leaning paper for 35 years until 1964, described La Suisse's closure as a ``great injustice'' and claimed that it had been deliberately targeted by its competitors.

You've read  of  free articles. Subscribe to continue.
QR Code to Circulation and Ad Losses Force Swiss Paper to Close
Read this article in
QR Code to Subscription page
Start your subscription today