MAGAZINE AD DECLINE HINTS AT SHAKEOUT
| NEW YORK
Sales of Magazine advertising pages took their steepest plunge of the year in May, and industry analysts predict an industry shakeout, Advertising Age reports. The May figure, down 6.5 percent from the year before, followed a 3.5 percent drop in the first quarter. Among the few magazines to see a rise in ad pages were Family Circle, Redbook, and Forbes. Time, Newsweek, and U.S. News & World Report posted declines.