This guide is designed to alert readers to the scope and variety of programming coming up. Listing is not meant to represent blanket endorsement. Viewers are urged to be selective. FRIDAY Davis Cup Zonal Singles (ESPN/cable, 9 a.m.; also Sat. and Sun., check times): Championship tennis, live from Argentina.

SATURDAY Women's Open Golf (ABC, 2 p.m.; also Sun., 3:30 p.m.): US Open, live from Baltimore. Sammy Davis, Jr. (PBS, 8-9 p.m.): ``Evening at Pops'' celebrates Davis's 50 years of showmanship. Black Wax (PBS, 9-10:30 p.m.): ``Summer Night Music'' makes a concert tour with poet/singer/songwriter Gil Scott-Heron and his Midnight Band. Montreal Comedy Festival (HBO/pay cable, 10-11 p.m.): John Candy hosts all-star stand-up comics.

SUNDAY Messages From the Birds (PBS, 8-9 p.m.): Martin Sheen narrates this National Audubon Society special about bird watching.

MONDAY Miss Teen USA Pageant (CBS, 9-11 p.m.): Live telecast of the event. Fat Man on a Bicycle Goes North: High Summer (PBS, 8-9 p.m.): ``Adventure'' continues to follow irreverent Tom Vernon cycling through Sweden. A Duke Named Ellington (PBS, 9-10 p.m.): Conclusion of two-part ``American Masters'' retrospective study of Ellington's life and works. Men Die Sooner/Endance (PBS, 10-10:30 p.m.): ``Alive From Off Center'' presents Tom Cayler and Timothy Buckley in unconventional avant-garde videos.

TUESDAY A Different World (PBS, 9-10 p.m.): Part 3 of ``The Struggles for Poland'' profiles Polish Jewry. Rate It X (PBS, 10-11 p.m.): On ``P.O.V.'' independent filmmakers Paula de Koenigsberg and Lucy Winer explore men's attitudes toward girlie magazines and other ``adult'' entertainment.

WEDNESDAY 16 Days of Glory (PBS, 8-9 p.m.): Second of six-part series of dramatic tales of the 1984 summer Olympics. Eleanor - In Her Own Words (PBS, 9-10 p.m.): ``American Playhouse'' repeats Lee Remick's one-woman show based on the words of Eleanor Roosevelt. R&R (HBO/pay cable, 10-10;30 p.m.): Acclaimed ``Vietnam War Story'' series delves into the thought processes of the men who fought the war in Southeast Asia. Topaz (PBS, 10-11 p.m.): Documentary on forced relocation of Japanese-Americans from California to internment camp in Utah desert during World War II.

THURSDAY 48 Hours (CBS, 8-9 p.m.): Hard-edge ``v'erit'e'' report on prisons and paroles by CBS News team.

Schedules may vary in some time zones. Please check local listings, especially for PBS, where individual stations often air programs on differing days and times.

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