Guides for starting your own business

Other new books on the subject of entrepreneurial women include ''Be Your Own Boss: The Complete, Indispensable, Hands-on Guide to Starting and Running Your Own Business,'' by Dana Shilling, to be published March 6 (New York: Penguin Books, $8.95 paper). Written for people with little money and with or without previous business experience, the book provides a solid framework for thinking about a business venture of one's own. It also describes the essentials necessary for making a new business a success.

''Invest in Yourself: A Woman's Guide to Starting Her Own Business,'' by Peg Moran (New York: Doubleday, $9.95 paper). The author, a successful small-business operator, is now also a management consultant to other companies.

America's first magazine targeted to the fast-growing market of entrepreneurial women will be called ''WE - Woman Entrepreneur.'' It will be published four times a year by the non-profit American Woman's Economic Development Corporation, 60 East 42nd Street, New York, N.Y. 10017.

Edited by Alma C. Moore, it will include articles on women entrepreneurs, business success tips, and columns on books and travel. Available by subscription for $16 per year, or mailed free to members who pay $50 per year to join the networking group ''American Women Entrepreneurs,'' also sponsored by AWED.

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