Checkout tapes providing discount coupons

Wait a minute - don't throw away that supermarket checkout tape. It might have money-saving coupons on the back. Aquarius Enterprises in California is selling ad space on the back of register tapes in many metropolitan areas; and the novel idea is spreading across the country to Massachusetts and Florida.

For $640, an advertiser can have a 2-by-2-inch ad reverse-imprinted in one color on continuous checkout tape 250,000 times. Company executives say the biggest users at present are local businesses which offer cents-off discounts - typically pizza shops, ice cream parlors, and haircut salons.

Supermarkets stipulate that advertising on their tapes must promote only items or services that don't compete with in-store products or policies. For internal security reasons, they do not use tapes to advertise any of their own products or services at a discount.

Businesses that become users of reverse-ad tapes receive their tape supplies at no cost - an obvious operational saving. Marketing analysts claim the new idea is effective as an advertising tool, because these tapes pinpoint specific services at reduced prices.

You've read  of  free articles. Subscribe to continue.
QR Code to Checkout tapes providing discount coupons
Read this article in
https://www.csmonitor.com/1983/0321/032160.html
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe