Why is Mitt Romney serving warm cookies to the media?

Mitt Romney, branded as cold by critics, is on a new charm offensive. Romney appears to be trying to win over the reporters who will travel with him through Election Day.

Mitt Romney is on a charm offensive.

He took reporters' questions after Thursday's campaign rally instead of keeping them at bay. He brought them warm chocolate chip cookies for the flight from Jacksonville to Palm Beach, Fla. After he got off the plane, he walked over to show reporters a picture of his 5-year-old grandson, Parker.

It was "wild hair day" at school and the grandfather of 18 had to share what had just come into his iPad.

"You know how he did that? With Elmers Glue and egg whites. I kid you not," said Romney, whose campaign just a day earlier engaged in a standoff with reporters over access to the candidate. "Isn't that something else?"

RECOMMENDED: Mitt Romney's 5 biggest assets

He chuckled about the hair standing straight up.

"I never did my hair like that. But I'm thinking about it," Romney said before heading to a private fundraiser. "People wonder how I keep my hair like it is. It's like, a little Elmers Glue and egg white would go a long way. Is that too much?"

Then the candidate with matinee idol good looks grew quiet.

"I miss him."

Romney, whom critics brand as standoffish and cold, seems to be trying to win over the reporters who will travel with him through Election Day — and their audiences. On Wednesday, relations had soured to the point of a Romney aide grabbing a reporter's arm while others blocked reporters from the candidate. The campaign issued a statement declaring the incident a mistake.

On Thursday, Romney tried to ease the friction.

Romney welcomed reporters aboard his plane early in the day, coming to the rear of the cabin to chat. He did not, however, want to comment on a report that a super PAC was contemplating a $10 million campaign to drag President Barack Obama's former pastor into the mix.

By afternoon — and after that proposal was jettisoned under heavy criticism from both parties — Romney was ready to answer reporters' questions about it. And anything else, too.

Romney seldom engages with the reporters. His aides try to keep him away from an unscheduled moment, such as the one in which he declared he didn't much follow NASCAR but he knew some of the team owners.

Romney's aides are trying to keep the candidate on script and away from the traveling reporters who chronicle his campaign and know his record best. Romney prefers conservative radio hosts and local television affiliates but recognizes the value in positive relationships with the journalists who document as many of his moves as the campaign will allow.

Campaign aides say Romney regularly meets with voters privately; the campaign refused to allow reporters to observe his meeting in Jacksonville on Thursday.

But with the clash a day before, Romney made himself available to reporters. And if Thursday is an indication, he is looking to soften his image somewhat.

"Warm and gooey. Get the rest," he urged a reporter as he passed out the freshly baked cookies while the plane made the hourlong flight. "Come on. Two-hander."

But asked about his weekend plans, he said he was heading to his home in Wolfeboro, N.H., on Lake Winnipesaukee to open it up for the season. The six-bedroom, 5,400-square-foot home sits on 11 acres at the end of a private drive. The Clark Point property also features a boat house and a stable and is estimated to be worth $10 million.

"I'm going to do that this Saturday," Romney said, noting the rest of his family would be elsewhere. "It will be me alone. Put the boat in the water. Get out the picnic tables. By myself."

Asked if he was serious when he told the crowd in Jacksonville that he and his wife were considering a move to Florida, he replied: "We love California. ... But there are attractions to Florida. It has the right tax rates, among others."

Florida residents do not pay state income tax.

RECOMMENDED: Mitt Romney's 5 biggest liabilities

Copyright 2012 The Associated Press.