Range Rover is at full production and still can't build fast enough
The new Land Rovers and Range Rovers are more luxurious than ever -- and in higher demand than ever too. Especially in China. Chinese demand for the cars is growing so fast the company can't even keep up.
Actor Daniel Craig at an unveiling for the new Range Rover Sport in advance of the New York Auto Show at at Skylight at Moynihan Station in New York. International demand for Range Rovers and Land Rovers has increased dramatically since the release of the new cars, driving prices up in international markets and leaving the company struggling to keep up with the demand.
Starpix, Kristina Bumphrey/AP Photo/File
The new Land Rover Ranger Rover and Range Rover Sport SUVs are lighter, higher-tech, and more luxurious than ever--and they're in massive demand. So much so, that even with production running full-blast around the clock, Land Rover simply can't keep up with demand, which is about 40 percent higher than the company predicted.
What does that mean for buyers? Right now, there's a six-month wait on new orders of the Range Rover, and a nine-month wait for the Range Rover Sport, reports Automotive News Europe (subscription required).
China is the main driver behind this demand, according to the report, and buyers are willing to pay premiums of up to $80,000--on top of sticker prices that range as high as $458,000 in the Chinese market.
Considering that in the U.S., the Range Rover Sport starts from just $64,495, and the Range Rover starts from $83,545, it seems that high demand in China is a very good problem for Land Rover to have.