Reader recommendation: Microtrends
Monitor readers share their favorite book picks.
December 13, 2013
Microtrends by Mark Penn with E. Kinney Zalesne identifies 70 contemporary microtrends. These include retirees continuing to work, teens taking to knitting, and geeks becoming sociable. These micro-hints are helpful in heightening awareness of how the world currently thinks – and that impels action accordingly. But be prepared: "Microtrends" has a sensationalist tone and will inundate you with statistics.