RJR's tough CEO loses a round

December 2, 1988

The path to power for F. Ross Johnson has been paved with the glitter and debris spawned by corporate takeovers. Wednesday, the chief executive of RJR Nabisco was dealt a knockdown blow when the giant food and tobacco company agreed to a rival merger offer from the buyout firm Kohlberg, Kravis, Roberts & Co.

But the turmoil that generally accompanies takeovers hasn't stopped Mr. Johnson before on his path from Canada's prairies to leadership of the US's 19th-largest industrial company.

Johnson, who had been CEO of Nabisco when it merged with R.J. Reynolds in 1985, won the top post at the new company a year later.

His willingness to take risks with his own job has contributed to Johnson's reputation as an aggressive executive with an uncanny intuition and lightning responses.

``When an opportunity hits, you got to hit,'' he told the Atlanta Journal-Constitution, punctuating his remark with a boxer's jab.

``Once he decides to make a move, he makes it,'' said longtime associate Robert Carbonell. ``He likes to speak in terms of quantum leaps in achieving competitive advantages.''