GILLETTE NOTES SHAVING HABITS OF WOMEN

February 28, 1992

In announcing its new Sensor razor for women this week, the Gillette Company's released survey data on the shaving habits of American women. They, the survey found, shave an average of 2.8 times per week. During the summer, 29 percent of women shave daily, compared with 8 percent in the winter. Close to 50 percent shave in the evening, 36 percent in the morning.