News In Brief

September 7, 1984

Nw Braniff airline plans to go the discount route

Braniff Inc., which flew out of bankruptcy in March, said Wednesday it will abandon its high-class strategy and become a discount airline by cutting fares, laying off 25 percent of its employees.

The move fuels Braniff's fare skirmish with American and Delta Airlines, analysts said. The airline said its new peak-period one-way fare from Dallas to New York will be $129, less than half the current standard full-coach fare of $ 324 each way.