Judy Wicks makes 'food, fun, and social activism' her business

Philadelphia restauranteur Judy Wicks says a business transaction can be 'one of the most satisfying, meaningful, and loving of human interactions.'

Andy Clark/Reuters/File
An employee at MacLeod's used bookstore passes a book to a customer in Vancouver, British Columbia. Small, independent businesses can develop close ties with their customers. Judy Wicks envisions 'a new economy based on smallness' that pays attention to a triple bottom line: people, planet, and profit.

A few years after Judy Wicks opened the White Dog Cafe in West Philadelphia, she hung a sign in her bedroom closet as a daily reminder of what her business could be if she gave it ­creativity and care. Two decades after its humble beginnings, Wicks’ restaurant had become a model for socially responsible business, and Wicks herself was a national leader of the movement for local, living economies.

The message on that sign, “Good morning, beautiful business,” is also the title of Wicks’ memoir, the story of a woman driven by a love of community, a strong sense of justice, and a taste for adventure.

Wicks worked for VISTA in a remote native village in Alaska, laid down in front of a bulldozer to stop the demolition of a historic building, grew one of the most socially responsible businesses in the nation, and co-founded several sustainable business organizations. She also threw some fabulous parties. The courage, creativity, and sense of fun in her story are contagious.

Growing up in the 1950s, Wicks shunned the stereotypes of how girls should behave and longed to play baseball with the boys. But when, almost by accident, she became a businesswoman and entrepreneur, she recognized that her feminine desire to nurture was an asset in bringing collaboration to business and creating a more caring economy.

In the early days of the White Dog Cafe, located in the downstairs of Wicks’ Victorian brownstone, she couldn’t afford to build a commercial kitchen or hire a chef. She cooked the restaurant’s meals in her own kitchen while she watched her young son and daughter, and customers tromped upstairs to use the family’s bathroom. Eventually the restaurant filled three row houses, a companion retail store filled two more, and her businesses were grossing $5 million annually.

But Wicks wasn’t content to do well; she wanted to do good. Before most Americans had heard of farm-to-table, Wicks bought her ingredients from local farms and breweries. When she read about factory farming, she switched to humane sources for the restaurant’s meat. Then she created Fair Food, a humane farm network and free consulting program to teach her competitors about the importance of using humanely sourced meat.

Wicks also used her business as a platform for social and political activism. She traveled to Nicaragua, Vietnam, the Soviet Union, Mexico, and Cuba to establish sister restaurants and build friendships in parts of the world where she felt US foreign policy was doing harm. She held “Table Talks” and published a newsletter to inform her customers about her trips as well as other peace and justice issues.

“‘Food, fun, and social activism’ became the White Dog motto,” writes Wicks, who attributes many of her socially responsible business decisions to living above her restaurant. “When we live and do business in the same community, reconnecting home life and work life, we are more likely to run businesses in the best interest of the community we care about.”

Wicks paid her employees a living wage, started a mentoring program for the area’s high school students, and made her business the first in Pennsylvania to purchase 100 percent renewable energy. Good Morning, Beautiful Business proves that profit can accompany making the world better. It should be widely read in business schools and entrepreneurial circles, but it offers ample lessons for others as well.

Wicks challenges us to look at how we can make a difference in our daily lives and with our dollars.

“You can find a way to make economic exchange one of the most satisfying, meaningful, and loving of human interactions,” she writes. At a time when we hear much about what’s wrong with the economy, Wicks helps us imagine an alternative.

She envisions “a new economy based on smallness” made up of independent businesses and decentralized farms that work cooperatively, invest in each other, and pay attention to a triple bottom line: people, planet, and profit. Through her work at the Social Venture Network, the Business Alliance for Local Living Economies (BALLE), and other organizations, she has spent decades working to realize this vision.

“We’re out to create a global system of human-scale, interconnected, local, living economies that provide basic needs to all the world’s people,” she writes. “To put it simply, we believe in happiness.”

• Abby Quillen wrote this article for The Human Cost of Stuff, the Fall 2013 issue of YES! Magazine. Abby is a freelance writer living in Eugene, Ore. She blogs at newurbanhabitat.com.

This article originally appeared at YES! Magazine, a national, nonprofit media project that fuses powerful ideas and practical actions.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Judy Wicks makes 'food, fun, and social activism' her business
Read this article in
QR Code to Subscription page
Start your subscription today