‘A model for potential’: US invests in Africa’s women entrepreneurs

If U.S. Vice President Kamala Harris has a favorite number on her trip to Africa, it’s undoubtedly 19. That’s the median age in Africa, and she repeats the fact at every opportunity.

For Ms. Harris, it’s not a piece of trivia but the driving force behind the stepped-up U.S. outreach to African countries. Washington is racing to build partnerships on the oldest inhabited continent with the youngest population, a test that could reshape the economy in Africa and, by extension, the rest of the world.

In the near future, “1 in 4 people on this earth will be on this continent,” Ms. Harris said during a conversation with reporters. “Just on that alone – the demographics of it all alone – if you put aside the present and the past, if we are to be forward-looking in terms of national policies and priorities, we have to look at this continent.”

As part of that effort, Ms. Harris on Wednesday announced more than $1 billion in public and private money for women’s economic empowerment. The money is expected to come from a mix of nonprofit foundations, private companies, and the U.S. government, and it’s intended to expand access to digital services, provide job training, and support entrepreneurs.

Ms. Harris made the announcement during a meeting with six Ghanaian female entrepreneurs. It was her final event in Ghana before she left for Tanzania, where she arrived Wednesday evening, as part of a weeklong Africa tour that will also take her to Zambia.

She called the women at the table “a model for the potential of all people,” and said that “the well-being of women will be a reflection of the well-being of all of society.”

Ms. Harris is the highest-profile member of President Joe Biden’s administration to visit Africa this year. While in Ghana, she paid particular attention to economic development and young people.

She visited a skate park and recording studio; released a Spotify playlist of African musicians; spoke before thousands of young people; and invited celebrities, civil rights leaders, and businesspeople to join her at a banquet in her honor.

It’s a carefully calibrated campaign to reframe how Americans view opportunities in Africa, something that senior officials from Ms. Harris’ office described as central to her goals for the trip. New investments could not only benefit U.S. businesses but also alleviate one of the most pressing challenges here.

“If we don’t find jobs — because that’s what it’s about — for this growing young population, it will be dangerous for the political stability on the continent,” said Rama Yade, senior director of the Atlantic Council’s Africa Center. “Because they will attack the institutions if they don’t have the means for living.”

Her vision, officials said, was a trip centered around youth, women, and innovation, rather than the humanitarian assistance that often characterizes American perception of Africa.

It’s a vision that requires money, and the desire for investment was on full display during a state banquet Monday at Ghana’s presidential palace where Hollywood stars Spike Lee, Idris Elba, and Rosario Dawson were among the attendees.

Although the atmosphere was festive, the message was all business. A large screen at the far end of the banquet tent showed a computer-generated animation of future development in Accra, a vision of a modern African metropolis.

“We’re encouraged by the fact that more American companies than ever are looking to invest in Ghana,” said President Nana Akufo-Addo. “And we will continue to create and maintain the conducive investment atmosphere that will not only guarantee the safety of their investments, but good returns on those investments as well.”

By diversifying the country’s economy beyond exporting natural resources, Mr. Akufo-Addo said, he envisioned “a Ghana beyond aid.”

Ghana is being squeezed by skyrocketing inflation and a bulging debt burden. Mr. Akufo-Addo noted the impact of “pernicious developments” such as the war in Ukraine and the COVID-19 pandemic.

“We want to work together to change the African narrative, which has been characterized largely by a concentration on disease, hunger, poverty, and illegal mass migration,” he said. “Together, we must help make Africa the place for investment, progress, and prosperity.”

It’s a change that Ms. Harris is eager to help foster.

“While we face real challenges, I look around tonight and I am truly more optimistic than ever,” Ms. Harris said in her banquet toast. “And I know that by working together, the United States and Ghana, alongside the diaspora and the people of this beautiful continent, will share and share our future for the better.”

Ms. Harris’ husband, Doug Emhoff, joined the effort. He went to a girls basketball clinic and spoke with students at a town hall discussion with the cast of the local television series “You Only Live Once,” which addresses public health issues and other challenges facing Ghanaian youth.

Mr. Emhoff said the message was about “having confidence in yourself to know that you can do whatever you want to do in this world.”

But that hope for the future isn’t necessarily widespread.

Adwoa Brentuo, who graduated four years ago with a degree in information science, is one of many who fear their education was no help.

“I have now given up about getting a job because they are nonexistent,” she said. “I have also realized that writing applications have become a waste of time.”

Ghana’s minister of youth and sports, Mustapha Yussif, estimated that only 1 out of 10 college graduates gets a job.

“The rest will not be able to get any employment for a long time,” Mr. Yussif said.

It’s a problem across the continent. The African Development Bank estimates that there are on average about 11 million people entering the job market while at the same time only about 3 million jobs are created.

Ms. Harris has tried to seek out bright spots in Africa during her trip, finding one of them at Vibrate Studio in Accra, a hub for young artists with a recording studio and music business program. Names of supporters such as Kendrick Lamar and the late fashion designer Virgil Abloh are written on the outside of the sunny yellow building.

At the adjacent skate park, young people glided back and forth as Ms. Harris arrived, their boards occasionally clattering against the pavement.

Inside, a staff member said that teenagers can learn topics like accounting in addition to recording music.

“We are all learning from scratch,” the staff member told Ms. Harris. “Let us hope for the next generation in here.”

This story was reported by The Associated Press.