Super Bowl XLV, Green Bay Packers versus Pittsburgh Steelers, is fast approaching. On Sunday, large-screen TVs across America will be tuned in to watch the two teams play for the 2010 NFL championship.
So, what time does the Super Bowl start? While kickoff time is set for 6:25 p.m. EST at Cowboys Stadium in Texas, the Fox pregame show will run from 2 p.m. until 6. The pregame will include red-carpet interviews by Ryan Seacrest, performances by Willie Nelson and Alicia Keys, a preview of the halftime performance, and a reading of the Declaration of Independence.
But that's not what the 15 percent of viewers who tune in solely to see the ads care about. They want to know what $3 million for 30 seconds of advertising buys.
In fact, fully 50 percent of viewers will keep the volume up and actually watch the famously expensive ads.
As usual, star power will play a role in Super Bowl ads, with singers, reality TV personalities, and actors making appearances.
PETA, which regularly recieves press for being refused by the networks airing the Super Bowl, made a follow-up ad using bloopers from a previous submission. Viewers will not be seeing the bloopers ad, as Fox, unsurprisingly, refused to run it.
Expect to see ads created by web users, as Pepsi-Cola offered fans a $5 million prize for the winning submision of a home-made ad.
Fifteen films will show ads during the pregame and the game itself.
Many of last year's ads can be seen online.