Women in sports: The leadership and pay gains made in 2020

On and off the field, women in professional and college sports saw gains in leadership positions and pay over the past year. 

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AP Photo/Josie Lepe, File
San Francisco 49ers offensive assistant coach Katie Sowers before an NFL football game against the Arizona Cardinals in Santa Clara, Calif., Sunday, Nov. 17, 2019.

It was a milestone year for women in sports, starting with Katie Sowers becoming the first woman to coach in the Super Bowl and ending with Becky Hammon serving as an NBA head coach.

In between was a series of breakthroughs for women who just wanted a chance — and got it.

Sarah Fuller became the first woman to score in a major college football game and Kim Ng became the first to be hired as a general manager for a major league team.

WNBA players achieved a higher level of financial security and professional women's hockey got a boost in exposure. International soccer saw an unprecedented transfer fee paid for a woman to move from one team to another, and the U.S. women's national soccer team took a step toward its goal of equitable treatment.

“2020 was certainly a tumultuous and challenging year," the Women's Sports Foundation said in a statement to The Associated Press on Thursday. "It was also transformational, with many exciting, history-making firsts for women’s sports, athletes, coaches and leaders. Sports is a connector, a unifier and a microcosm of society. As we reflect on the power of women athletes and teams who spoke up, challenged the norms, shattered glass ceilings and showed girls, boys and everyone the limitless potential one can achieve, it gives us all hope for 2021 and beyond.”

Sowers had been working as a San Francisco 49ers offensive assistant since 2017 but wasn't widely known until she was featured in a Microsoft television commercial that began running in January.

When the 49ers played the Kansas City Chiefs in the Super Bowl, she became the first female assistant and first openly gay coach to take the sideline in pro football's biggest game.

Hammon became the first female coach to take charge of a team during an NBA game, taking over the San Antonio Spurs on Wednesday night against the Los Angeles Lakers following Gregg Popovich’s ejection in the second quarter.

“I look forward to the day where none of this is news, just people accomplishing things and everybody having a chance and everybody having a shot at the same thing," said the Spurs’ Rudy Gay, who is close with Hammon.

Hammon, a star player in the college and pro ranks, already was the first full-time female assistant coach in league history. Hammon acknowledged it was “a substantial moment” but said she was more interested in winning the game.

“Becky Hammon is an enormously talented coach and it was outstanding to see her reach such a truly significant milestone," NBA Commissioner Adam Silver said. "She continues to be an inspiration to so many people, especially countless young women and girls.”

Fuller was the goalkeeper on Vanderbilt's Southeastern Conference championship soccer team before she rose to national prominence in November when she became the first woman to play in a Power Five conference game. She was on the field once that day, driving a low kickoff to open the second half as the Commodores got shut out at Missouri.

Two weeks later, Fuller kicked two extra points in a loss to Tennessee, with the second ball she put through the uprights sent to the College Football Hall of Fame.

In November, the Miami Marlins made Ng the first female GM in baseball, a feat accomplished after she was turned down for a similar job by at least five other teams over the past 15 years.

Ng started her baseball career as a Chicago White Sox intern in 1990 and for the past nine years was a senior vice president for MLB. Her hiring came 10 months after Alyssa Nakken became the first female coach on a major league staff when she was named an assistant for the San Francisco Giants.

On the business side, there were several notable strides made in 2020.

The WNBA and its union announced a eight-year labor deal allowing top players to earn more than $500,000 and raising the average annual salary to $130,000 a year. The agreement also guarantees full salaries for players who are on maternity leave and provides enhanced family benefits.

National Women’s Hockey League games will be televised live in the United States for the first time when NBC Sports Network airs playoff games in early February.

In international soccer, Chelsea signed Denmark captain Pernille Harder from Wolfsburg after paying what the German club said was “a record transfer fee for the women’s game.” The clubs did not disclose the fee — the amount paid when a team sells a player to another team, with a portion typically going to the player — but media reports said it was about 300,000 euros ($355,000).

In the United States, the women’s national team players and the U.S. Soccer Federation settled their long-running lawsuit over inequitable working conditions compared with the men’s team. The deal with the world champion American women calls for charter flights, hotel accommodations, venue selection and professional staff support equitable to that of the men’s team.

The women's dispute over pay remains unsettled.

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AP Basketball Writer Tim Reynolds, AP Sports Writers Dave Skretta, Steven Wine, Teresa M. Walker, Doug Feinberg, Stephen Whyno, Anne M. Peterson and Ronald Blum and AP freelance writer Raul Dominguez contributed.

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