Network CBS recently announced that it is moving forward with a spin-off of their acclaimed and long-running program “The Good Wife” – and, like high-profile show “Star Trek,” it won’t be airing in a traditional venue.
An untitled “Good” spin-off (“Good” ended earlier this year) will air on CBS’s subscription streaming service CBS All Access, which will also be the home for an upcoming “Star Trek” TV series.
The “Good” spin-off will center on the characters portrayed by actors Christine Baranski and Cush Jumbo in the original program, which was nominated multiple times for the Emmy prize for best drama and won actress Julianna Margulies multiple Emmys for best actress in a drama.
“This new series, with the incredible storytellers and marquee talent that have signed on, is a perfect addition to CBS All Access's original programming slate,” general manager of CBS Digital Media Marc DeBevoise said.
The new service CBS All Access is no doubt the network’s answer to the current popularity of subscription streaming services like Netflix and Hulu.
The spin-off of “Good” will reportedly debut there next spring, while “Star Trek” will arrive in early 2017. The service is a move that’s being attempted by other major networks as well, with NBC, for one, having debuted Seeso, a subscription streaming service which streams original comedy shows.
Will these ventures succeed? New York Times writer Emily Steel wrote that the creation of CBS All Access and HBO Now, the network’s streaming service that does not require users to subscribe to cable, “signal a watershed moment for web-delivered television, where viewers have more options to pay only for the networks or programs they want to watch — and to decide how, when, and where to watch them.”
But Brian Stelter and Frank Pallotta of CNNMoney pointed out that CBS famously has an older viewing demographic (earlier this year, it was reported that the median age of CBS viewers is 59, far above the 18-49 viewer demographic advertisers look for). Will older viewers join the streaming service?
“The service may appeal to some people who don't currently subscribe to any form of cable or satellite – ‘cord-cutters,’” Mr. Stelter and Mr. Pallotta wrote. “Those are the same people HBO said it wants to reach by selling a separate subscription service. CBS, however, has a somewhat older and more traditional viewership.”
CBS All Access should provide an interesting test case to see whether a network streaming service can succeed as it moves forward with programming like the “Good” spin-off and the new “Star Trek” series.