Mark Wahlberg to open burger joint with brothers

Mark Wahlberg and his brothers are in the process of opening a hamburger restaurant in their hometown in Massachusetts named Wahlburgers.

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    Mark Wahlberg arrives for the Hollywood Foreign Press Association annual installation luncheon in Beverly Hills, California August 4. Wahlberg and his brothers plan on opening a burger restaurant in their home town in Massachusetts. The restaurant is to be named Wahlburgers.
    Fred Prouser/Reuters
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Actor brothers Donnie and Mark Wahlberg have licensed the name of a hamburger from a western New York chain of drive-in-style restaurants and plan to use it for their new eatery in Boston.

Executives with Tom Wahl's tell the Democrat and Chronicle newspaper the brothers have licensed the Wahlburger name from the company so they can use it when they and another sibling, Paul, open a burger joint named Wahlburgers Restaurant in their hometown. Tom Wahl's serves a cheeseburger called a Wahlburger and owns the federal trademark rights to the name.

Tom Wahl opened the first Tom Wahl's restaurant in 1955 in Avon, south of Rochester. He sold it in 1986. The chain now operates eight restaurants.

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The company hasn't disclosed the amount of the licensing agreement.

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