Of the 85 kids who have won the National Spelling Bee, only one became an instant movie star.
For the millions who watched back in 1999, her face is frozen in time. She'll always be the 14-year-old girl from Tampa, Fla., with the glasses and dark shoulder-length hair, her arms raised while leaping for joy.
But that was a half-life ago for Nupur Lala. Like all bee winners, she's since had to deal with the perks, drawbacks and stereotypes that come with the title. That's been magnified because the year she won the bee, movie makers were shooting a documentary about the competition. The Oscar-nominated documentary was released in 2002.
She became a role model for those who realized it's OK to be nerdy. She became a trend-setter, starting a run in which 10 of 14 national bee winners have been Indian-American, including the last five.
Today, she's 28 and finishing up a master's degree in cancer biology with plans to enroll in the University of Texas Medical School in Houston, having changed course from a career plan that had her researching memory and the brain for three years at MIT. She now aspires to be a physician scientist.
"My intellectual inspirations are so meandering. I blame that on the Spelling Bee sometimes," Lala said with a laugh. "There are so many interesting things in the dictionary to study."
Lala will be watching this week when the 86th Scripps National Spelling Bee takes place near the nation's capital — her friends tease that her life "shuts down" during the bee — but she'll see a spectacle that's changed much since she graced the stage. The finals are now broadcast in prime time. A vocabulary test is being added this year for the first time. And the bee's popularity has skyrocketed, in part because of Lala and the other spellers featured in the documentary "Spellbound," a film that made smart people cool long before "The Big Bang Theory."
"I'm amazed at the sea change," Lala said in a telephone interview. "Because when I was a speller, that was one thing you totally hid. I remember like not even wanting to tell people what I was doing over the weekend when I was competing in the regional spelling bee. It was that big of a liability. And now I see that, yeah, people want to be nerds. I think that's great."
Lala is the first to say that winning the national bee has been an overwhelming positive in her life, even if does get tiresome to have people repeatedly asking her to spell her winning word — "logorrhea" — or to realize that her reputation can unfairly put her on a pedestal in an academic setting.
"I've had people say 'I expect more of you because I've seen what you are capable of,'" Lala said. "And that's a huge honor — and also very daunting."
Then there's another set of emotions she feels every year when her name is mentioned by the Indian-Americans youngsters who now dominate the national bee. All of the recent winners, to some degree, have cited Lala as an inspiration.
"It's absolutely overwhelming," she said. "And I think especially as I've grown older and seeing how much I've wanted to emulate people in my life. Yeah, it's very humbling every time I hear that. It feels like a lot of responsibility, to be perfectly honest. You become very conscious of that."
There have also been a disproportionate number of recent winners interested in the brain and medicine, including several who said they wanted to grow up to be neurosurgeons. Lala pursued an undergraduate degree in brain, behavior and cognitive sciences at the University of Michigan, in part because of her experiences from the bee.
"Why do I remember certain words and not others? Why isn't my memory so good for everything else?" she said. "That question sort of drew me into research."
At least much of the terminology was familiar. After studying all those big words for the bee, a standard vocabulary test is a breeze.
"I remember taking the GRE years ago," she said, "and how I had such an edge over other competitors because I basically studied the vocabulary component for the Spelling Bee."
National Spelling Bee champions are a small and tight-knit group — Lala keeps tabs with many of her fellow winners — and she marvels that she had the nerve to pull off her win all those years ago. She turned down a chance to be featured on an MTV reality show that wanted to follow her through college; she wasn't comfortable with the idea and didn't feel she was crazy enough to be interesting.
Besides, there is life beyond the bee — and the public perception of what a bee winner should be — and that's where Lala prefers to keep her focus, at least during the 51 weeks a year when she's not glued to the television to see another successor crowned. Like Lala, this week's champion will have a winning moment etched in America's collective conscious and immortalized on the Internet, lasting long after he or she has grown up to pursue an impressive degree or career.
"It's something that you fight quite a bit," Lala said. "Especially now that I feel like I'm on a career path, it's becoming a little bit easier. ... People always thought of me as this nerdy, excitable, just-an-awkward kid. Now they can see me as somebody beyond that, I hope."