Review: Google's new Inbox difficult to setup

Google's new Inbox e-mail management system isn't as easy to install as it might seem. But after the initial hassle, Google's Inbox is an easier way to search for e-mails.

Marcio Jose Sanchez/AP/File
Google's headquarters in Mountain View, Calif. on Jan. 3, 2013.

My first reactions to Google's new e-mail app, Inbox, boiled down to one part frustration, one part irritation. It's meant to make your life easier, but it's more complicated to use than Google's Gmail app.

With Inbox, you keep your Gmail e-mail address and contacts. The Inbox app adds organizational tools.

For many people, e-mail is a place to store information. I rely on it for bills, shopping-delivery updates and travel plans. Inbox aims to improve on Gmail's information warehouse by automatically categorizing messages by subject and making them available to you at a time you prefer. It's also meant to help you search more easily on your phone.

Problem is, understanding how to use Inbox isn't intuitive. I spent hours fiddling with it and had assistance from Google that most people wouldn't have. Even after a few weeks, I still spend more time managing my e-mail than I did with the Gmail app.

Nonetheless, I do plan on using Inbox as my primary e-mail app because it is better at searching through e-mails.

Inbox is available on Apple and Android phones and Google's Chrome browser on traditional computers. The free app is technically by invite only, but it didn't take long to get mine at You need a Gmail account to use it.


My Gmail app already sorts my e-mail into categories: Bills, travel reservations and appointments typically wind up in Updates, while mailing-list items go to Promotions. The rest go to Primary.

Inbox goes further and calls these categories "bundles": Travel, Purchases, Finance, Social, Updates, Forums and Promos. You can also create your own labels — mine include Pics, Work, Links and Taxes — to supposedly sort future e-mails automatically.

Problem: The distinctions between Google's bundles are subtle, and it doesn't always sort e-mails as I would like them.

And for my own labels, forget it. I often have to move e-mails manually to their proper place, although that could improve as Inbox learns my preferences.

One feature lets you hide messages from certain bundles so you're not inundated all day. For instance, I could set Promos to appear only once a day at 7 a.m., or even just Mondays at 7 a.m. However, that 7 a.m. reveal time can't be changed. I also ended up missing e-mails I would have liked to see right away because I restricted some bundles too much. Yes, you can manually check all your bundles, but that defeats the purpose of this feature.

Message Management

There's "pinning," ''sweeping," ''done" and "snoozing" functions for every e-mail. (Eyes cross.)

Done, a check mark, is like archiving in Gmail. "Done" messages are arranged in the order you marked them Done, rather than the order you received them.

Sweeping sends a bunch of e-mails to Done. I accidentally shuttled my entire inbox to Done (which was alarmingly easy to do) and then found myself with a Done list topped by my oldest e-mails, from 2005. My Done list is now a mishmash, although I can still search for specific items. Items can be moved back to the main inbox, though.

Pinning keeps a message in your inbox. I pinned messages that contained upcoming dinner plans or needed immediate replies from me. If you receive masses of new e-mails, you can press a blue button up top to look at only the items you pinned.

Snooze hides an e-mail and brings it back at a time you pick.

So what's the benefit?

Creating labels that separate out photos from dinner plans is nice, but I usually have to manually sort them. Plus, I can already add my own label in the Gmail app.

As for auto-sorting, I prefer the Primary, Updates and Promotions tabs that already exist within Gmail. If there's a sorting error, it's easier to drag-and-drop e-mails in Gmail than change the bundle in Inbox.

I also like seeing precise time elements for all e-mails, which Inbox wipes out.


Google thinks that writing yourself reminder posts is better than e-mailing yourself about things you need to do. Reminders are easy to create, but can get lost. I would prefer that reminders float to the top of my inbox, but they drift lower as other e-mails come in. You can pin a reminder to prioritize it.

I ended up e-mailing myself the information I had in a reminder anyway to connect it to the actions I had taken for that task. I also have a simple note-taking app on my phone that I find more convenient as a to-do list.


This is Inbox's selling point. It's easier and faster at finding stuff.

With Gmail, a search of one friend's name and "phone" brings up 51 e-mails, with subject lines including "Thanks," ''hiya" and "Itinerary for your upcoming trip." I have to open one e-mail after another looking for her phone number. With Inbox, the same search terms gets you the phone number right away. You can dial the number right then.

It's the same with flights. Upcoming and past airline reservations pop up in boxes of their own, with their flight numbers, destinations and flight times.

In Inbox, attachments and photos also pop out, and keywords are highlighted without having to open e-mails. I can use Inbox to easily find username information that I've e-mailed myself for various online accounts.

I haven't found that Inbox manages my incoming messages better than Gmail did. But given how often I search my e-mails, the time I save not having to open thousands of them when looking for nuggets of information makes Inbox worthwhile.

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