We binge watch and we don't feel the least bit bad about it.
That's the takeaway of a new survey, conducted by Harris Interactive on behalf of Netflix. According to Harris, which surveyed 1,500 "regular" TV streamers – here defined as streaming a TV show once a week, at least – 61 percent of viewers copped to participating in a binge-watching escapade at least once a week, and a full 73 percent say that they have a "positive" feeling toward all that TV.
Some other interesting data from the survey: Roughly a third of all binge-watchers do it solo, while the majority – 51 percent – prefer to binge with a pal. And 80 percent – ourselves included! – would much rather "stream a good TV show than read a friend's social media posts." Meanwhile, the majority of respondents defined binge-watching as taking in 2 to 6 episodes in a single setting.
"Our viewing data shows that the majority of streamers would actually prefer to have a whole season of a show available to watch at their own pace," Ted Sarandos, Chief Content Officer of Netflix, said in a press release today. He added that Netflix original series, such as Orange is the New Black, "are created for multi-episodic viewing, lining up the content with new norms of viewer control for the first time."
"Mindless couch-potato behaviour aside, it’s something that traditional broadcasters should be watching closely, and no doubt are, as [couch] potatoes like me get hooked on a series available on Netflix or elsewhere online, or make repeated trips for DVD rentals," Michael Babad of the Globe and Mail writes in a column this week on the binge-watching phenomenon. "Though, yes, occasionally there’s pay-per-view, as well."