iPad a big favorite among business users: report

The Apple iPad dominates the tablet market – and not just among casual users, either. 

A worker installs an Apple iPad advertisement in downtown Shanghai.

Business users are helping to drive up the popularity of the Apple iPad, according to a new study from Good Technology, a research firm based in California. In a survey released this week, Good Technology estimated that 97 percent of all tablets sold for professional use in the first quarter of 2012 will be Apple iPad computers, many of them purchased by professionals in the fields of healthcare, science, and financial services. 

"Life sciences witnessed the highest rate of growth in the quarter for iPad net activations by industry, steadily increasing from less than three percent in October 2011 to nearly 14 percent in January 2012," Good Technology reps wrote in a press release. "This growth mirrors anecdotal data around proactive iPad deployments to sales forces in that industry, most notably among pharmaceutical and biotech companies."

Also increasingly popular: BYOD, or "bring your own device," activations. In this scenario, an employee purchases her own iPad or smartphone, and uses it to connect to work email servers or files. "BYOD smartphones and tablets combined with proactive, company-owned iPad deployments are driving rapid growth both the size and number of new deployments amongst our customers," Good Technology exec John Herrema said this week. 

The iPad is gaining prestige among business users. So hey, who's losing out? RIM, for one. Last year, RIM rolled out the BlackBerry PlayBook, a tablet that was supposed to appeal to professionals in the same way BlackBerry phones once did. But the device was a disaster for RIM, and even the release of a new PlayBook OS hasn't done much to buoy the RIM slate. 

Similarly, tablets powered by Google's Android have failed to catch on among the BYOD crowd. "No one in their right mind buys a device that doesn't have the same prestige for the same amount of money when they aren't getting hardware that's better. Apple still has a big lead," Leif-Olof Wallin, research vice president at Gartner, told Computerworld this week. 

In related news, by some estimates, approximately 118.9 million tablet computers will be sold this year – a veritable tsunami.

For more tech news, follow us on Twitter @venturenaut. And don’t forget to sign up for the weekly BizTech newsletter.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to iPad a big favorite among business users: report
Read this article in
QR Code to Subscription page
Start your subscription today