iPad 3 will look a lot like the iPad 2: report

iPad 3, Apple's best-selling tablet, is not getting a radical redesign, judging by a new photo. But the best argument for the iPad 3 may be its intangible features. 

Reuters
The iPad 3 is expected to arrive next month. But what shape will the new Apple tablet take? Here, a man walks past an iPad 2 advertisement in Shanghai.

The iPad 3 is coming, probably with an HD display, a better processor, and maybe even 4G support.

But is Apple planning on radically redesigning the chassis of its top-selling device? Probably not, judging by a much-discussed photo obtained by a Chinese blogger and posted today on MacRumors. The image purportedly shows the front glass and digitizer assembly on the iPad 3 – and the whole thing looks a lot like the assembly on the iPad 2

Writing at MacRumors, Eric Slivka argues that the allegedly leaked photo, combined with earlier snapshots of the reported casing on the iPad 3, yield a pretty convincing composite portrait of the new device. 

"The [display assembly] appears nearly identical to that of the iPad 2, with the major distinguishing feature being a relatively long ribbon cable extending up the side of the display as opposed to a shorter cable with a sideways orientation seen in the iPad 2," Slivka writes. "Other features of the iPad 3 display include the same round home button seen in all iOS devices so far and a hole in the top bezel to accommodate both the front-facing camera and the ambient light sensor." 

Caveats apply: The veracity of these photos, which have not been substantiated by Apple, remain unclear. Still, Apple is by most indications close to unveiling its new tablet, and it makes sense that production photos of the iPad 3 would start to hit the Web around now. 

Of course, as James Kendrick of ZDNet points out today, in many ways, it doesn't matter what the new iPad looks like – it only matters what the next Apple tablet allows consumers to do. 

"In other words, what will sell millions of new iPads is the same thing that sold all of the iPad and iPad 2 – apps," Kendrick writes. "Apps to make all of the aforementioned things happen. Apps to make common things happen in new and innovative ways. As the ads have told us for years, there’s an app for that. And they will sell millions of iPad 3 tablets. No matter what’s under the hood."

In related news, as we noted last week, it appears Amazon could be readying a sequel to the Kindle Fire, the two-hundred-buck-tablet which helped shake up the market in December and January. 

For more tech news, follow us on Twitter @venturenaut. And don’t forget to sign up for the weekly BizTech newsletter.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.