On Thursday, at a press event in New York, Google unveiled a new mobile payments system called Google Wallet, which will let users swipe their handsets the same way they swipe their credit cards. Details are still coming in, but it appears Google Wallet will launch first on the Sprint edition of the Nexus S 4G smartphone, before eventually being rolled out to other devices.
Limited trials are expected to begin soon in San Francisco and New York; other cities will follow this summer.
"At first, Google Wallet will support both Citi MasterCard and a Google Prepaid Card, which you’ll be able to fund with almost any payment card," Google engineers Rob von Behren and Jonathan Wall wrote on the Google blog. "From the outset, you’ll be able to tap your phone to pay wherever MasterCard PayPass is accepted."
So what else does Google have in store? (Ahem.) "Loyalty schemes and coupons will obviously play a big part in Google Wallet," writes Bill Ray of the Register. Ray expects that Google will keep electronic wallets "stuffed with tokens and offers as well as payment applications"; he also believes it's "likely that Google will take this opportunity to launch a payment platform for use both offline and online."
"We're about to embark on a new era of commerce where we bring online and offline together," Google exec Stephanie Tilenius said at the press event, according to CNN. "We believe the shopping experience has not yet been transformed by technology or by magical experiences. Now, your phone can be your wallet –– you just tap, pay, and save."
Sounds about right. As regular Horizons readers will remember, NFC tech has been all over the place in recent months –– and according to at least one blogger, the functionality will be a centerpiece on the new Apple iPhone 5. Writing in Forbes last March, Elizabeth Woyke reported that manufacturers were "gearing up for the additional NFC traffic the iPhone 5 will bring."
"From what I hear, it is possible the iPhone 5 will include NFC. An entrepreneur who is working on a top-secret NFC product told me today that he believes the iPhone 5 will have NFC and cited a friend who works at Apple as a reliable source for the information," Woyke noted. "To further bolster his statement, the entrepreneur said that manufacturers of NFC readers – whom he has been talking to for his own product – also expect the iPhone 5 to have NFC."
NFC –– the next battleground for Apple and Google?