When is the Apple announcement today?
Some call today's Apple announcement the 'annual iPod event,' the 'music keynote,' or even the launch of a new Apple TV.
Apple will kick-start the Sept. 1 music event at 10 a.m. Pacific time, 1 p.m. Eastern.
As always, Apple fans have an inkling of what Mr. Jobs will unveil today, but the specifics remain a mystery.
Maybe we'll also hear about what Apple has in store for Lala, the subscription music service that it bought months ago.
For a closer look at this week's Apple rumors, check out our post from yesterday.