Thursday night prime-time TV saw the Droid camp premiere its latest spot, an anti-iPhone swipe (that never says iPhone, but the writing's on the wall) that is certain to appeal to the "He-man Women-Haters" set.
"Should a phone be pretty?" the spot asks at open. Well, yes – or, at least it should be well-designed. (You use it, after all, more often than your toothbrush or wallet.)
The rest is almost not even worth going into. Is the iPhone "clueless"? A "tiara-wearing digitally clueless beauty pageant queen"? We don't think so. And neither do the millions of purchasers (and 2 billion downloaded apps) it's seen in just over two years of existence.
The Droid ad follows a series of teasers, including the much talked-about Stealth spot that caused quite a stir. If it wasn't clear before, this latest ad proves that Motorola and Verizon aren't going after the sequined phone case set.
Droid, in its first month of sales, is doing well – more than 250,000 were sold in its initial week alone, and Motorola looks on track to meet its goal of selling a million units by the end of the quarter.