Will Vine have a post-Twitter life?

Although originally Twitter announced that it would be shutting Vine down, there are now reports that the company is entertaining multiple offers for its short video app service.

Eugene Hoshiko/AP/File
Hayatto Noguchi, a Japanese Vine artist, shows his work on a smartphone during an interview with The Associated Press in Tokyo.

Although Twitter has said it is mulling a Vine shutdown, there may be hope for the video sharing app after all.

Late last month Twitter announced that it would shut down the short video sharing app, which it acquired in 2012 for approximately $30 million, much to the chagrin of avid Vine users across America. But now it has been reported that Twitter may sell the app instead of shutting it down completely, and that there are a number of interested buyers.

“While TechCrunch couldn’t confirm the names of any of the companies interested in Vine, a rumored bidder was Japanese messaging and gaming company LINE,” TechCrunch reported, adding, “We’ve learned that Twitter has narrowed the pool from more than 10 bidders to around 5.”

The tech news site says it discovered the potential deal from several sources, although it remains unable to confirm the identity of any of the specific bidders.

Vine is best known as a video sharing application that allows users to share brief, six-second videos. The short-clip format inspired users to get creative with the time allowed, and even boosted some to stardom, such as French Vine star Jerome Jarre.

Twitter announced its plans to shut down the app on October 27, although it also said it had plans to preserve an archive of old Vine videos on the app website.

Even if it sells, Vine may not be a cash cow for Twitter. TechCrunch is reporting that some of the offers are for less than $10 million. Earlier this fall, The New York Times reported that Vine cost $10 million per month to run.

If Twitter does sell Vine, however, it does not mean the connection between the two will be severed forever. Instead, Twitter would continue to play Vine videos on its feed, and the social media platform could still earn money from sponsored content on Vine.

There are also pitfalls. If Vine’s purchaser fails to keep the app viable, it could actually cost Twitter money due to the association between the two. And if Vine decides to shut down the archive of user content after a sale, Twitter users may be upset.

Still, Twitter’s decision to even consider potential sales instead of shutting Vine down altogether may say much about the app’s continued popularity.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.