Michael Kors brings luxury to smart watches: Will they sell?

Starting at $350, the Michael Kors Access watches with Google's Android Wear operating system will sync with iOS or Android phones.

Michael Kors
A black Access watch is aimed at men, while a gold version is available for women.

What happens when luxury watches meet smartwatches?

Michael Kors is trying to do just that. 

The new watches are "an interesting experiment in what happens when a smartwatch is reverse engineered from a luxury timepiece, rather than the other way around," Brian Heater writes for TechCrunch, after trying out the new models, dubbed Access.

The new smartwatches run Android Wear and feature customizable watch faces. Designed to mimic analog Michael Kors watches, the company launched two styles of smartwatch: The "Dylan" and the "Bradshaw."

The Dylan is a sportier silicone style aimed at men, while the Bradshaw is stainless-steel version targeted at women. 

"Our customers love fashion and they're plugged in 24/7," Michael Kors said in a statement, according to PCMag. "I think they'll appreciate having social connectivity and health and fitness tracking all within a great-looking accessory."

Both watches are similar to other Android Wear watches, with features like social media updates, text and email alerts, app notifications, voice activation, and fitness tracking – although the watch is lacking a heart rate monitor.

"Michael Kors might sell plenty of Access watches based on the strength of its brand alone, but it doesn't do much that's different from its competitors," Engadget's Cherlynn Low writes. Ms. Low, who is a self-proclaimed "giant smartwatch nerd, and an even bigger Michael Kors fan," writes that it was difficult to be excited about the new wearables after trying them out.

The watches start at $350, which is comparable to an Apple Watch. Samsung recently released a smartwatch called the Gear S2, which Low writes could give Android Wear "a run for its money," starting at $249.99. Michael Kors's own partner, Fossil, has released similarly priced analog-looking smartwatches.

Most reviewers commented that adding smartwatch mechanics to existing analog styles made for a hefty watch.

"It is, by pretty much every measure, a big, big watch," Heater writes. He goes on to give the company a nod for including the two sizes, the Dylan and the Bradshaw, but does note that they are both sizeable. "So, kudos to the company for not preemptively excluding such a giant demographic. And kudos to me for building some upper body strength on my left side. We’re all winners here today," he writes.

Dan Seifert agrees that the Access watches are substantially sized.

"I had a chance to demo the Dylan for a few weeks and found it to be uncomfortably large and heavy," he writes for The Verge. "You really have to love big watches to want to wear it all day long."

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Michael Kors brings luxury to smart watches: Will they sell?
Read this article in
QR Code to Subscription page
Start your subscription today