Why Amazon thinks you'll love HDR streaming video
Amazon just rolled out high dynamic resolution (HDR) video.
Another day brings another streaming video buzzword, and today's is HDR. HDR stands for high dynamic resolution, and although it's traditionally associated with photographs, it has applications for video as well. Amazon has capitalized upon HDR technology before its competitors, adding it to one of its popular original shows, but whether it makes any difference to you will depend on your TV and your network connection.
Amazon announced its support for HDR content on Jun. 24, and the first program is already available to stream: Mozart in the Jungle. This Amazon Original Series debuted last year, and tells the story of the often lewd and lascivious classical music scene in New York City. In order to take advantage of its HDR enhancements, consumers will need both an Amazon Prime account and a TV that supports the technology.
That may not be as simple as it sounds. Unlike a visual feature like 4K, HDR is not extremely easy to define. Whereas 4K refers to a pixel resolution, HDR refers to the way a TV processes color. High dynamic range basically means that a screen can handle dark colors without washing out light ones, and vice versa. As such, HDR TVs vary in both contrast and exactly what kind of HDR standard they employ (some come from Dolby; others are house brands).
Only a handful of TVs support HDR standards at the moment, including high-end models from Sony, Samsung and LG. While HDR may eventually become a standard feature of 4K TVs, it's not a sure thing by any means.
Note that there are lots of methods to achieve color depth and appropriate brightness, and at present, there is only one show that streams with HDR TVs in mind. While HDR displays definitely look good, they may eventually go the way of the 3D TV if something better comes along, or the technology does not catch on.
Still, for those who absolutely cannot live without classical music intrigue in extremely high contrast, an HDR TV will run you at least $2,000 (check websites for Sony, Samsung, LG and Panasonic to see which models have it) and an Amazon Prime membership will cost $99 for one year.
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