With Jump, T-Mobile will offer twice-yearly upgrades (but there's a catch)

The Jump program, which launches this month, is intended to appeal to T-Mobile customers that want to frequently update their smartphones. 

A T-Mobile store in Los Angeles.

T-Mobile will soon allow users to upgrade their phones up to twice a year in exchange for a $10 monthly charge, the carrier announced today. 

The program, dubbed Jump, is a first for the US smartphone market, where carriers have traditionally insisted that consumers pay hefty prices to purchase a new device before their two-year contract is out. T-Mobile, for its part, is framing Jump as a way for tech geeks and smartphone aficionados to get the latest gear without forking over a barrel of cash. 

"At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That's 730 days of waiting. 730 days of watching new phones come out that you can't have. Or having to live with a cracked screen or an outdated camera," T-Mobile US CEO John Legere said today in a press statement. "We say two years is just too long to wait."

Couple things to note here. First is that you won't be able to upgrade until six months after enrollment – in other words, you can't sign up for Jump, wait a couple weeks, and trade in your old phone for a new one. Second: 10 bucks a month isn't exorbitant, but over time, all those ten dollar fees will add up. (Assuming you've got a two-year contract, you're looking at $240 extra.) 

So Jump isn't going to be a particularly good bargain for folks that reliably buy a new iPhone every two years. But it's going to be a great option for curious, impatient smartphone users that want to cycle, say, from one new Droid device to the next. 

Jump will be officially rolled out on July 14. 

For more tech news, follow us on Twitter @venturenaut.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.