Can Google persuade users to switch from Evernote to Keep?

Google Keep, a note-taking app, was officially launched this week. The platform is clearly an attempt to steal some market share from Evernote. 

Google Keep will allow you to jot down notes without unlocking your phone – providing you've got a device running Google Android 4.2 or higher.

Google is launching a new note-taking application called Keep, reps for the company announced this week. 

Although Google did not actually mention the company by name, Keep is clearly an attempt to steal some market share from Evernote, a similar platform that first went into beta release way back in 2008. Evernote, which allows you to quickly sync and retrieve notes across a range of devices, currently has approximately 50 million users, give or take – an appealing target for the folks at Google. 

In fact, the big question may be why it took Google so long to play catch-up. 

"Every day we all see, hear or think of things we need to remember," Google software engineer Katherine Kuan wrote on the company blog. "Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you’re like me you probably often discover that the desk, fridge or magazine wasn’t such a clever place to leave the note after all... it’s rarely where you need it when you need it." 

Google Keep has an appealing aesthetic: the interface is all bright colors and clean, sharp lines. Users can changes the color of their notes and organize large quantities of text with a swipe of the finger. In addition – and we like this functionality – you can actually jot down notes without unlocking the phone. 

A word of caution: To access Keep on a mobile device, you'll need Android 4.0 or higher, and to access the lock screen widget we mentioned above, you'll need Android 4.2 or higher. Users with an Android Gingerbread device need not apply. 

So how does Keep measure up to competitors such as Evernote and Springpad?

Well, in a hands-on test over at The Verge, David Pierce argues that Keep is an "incredibly basic" note-taking app – essentially "an online replacement for the random lists and notes you've jotted in your Moleskine. It's only a power tool if a butter knife is a power tool," Pierce continues, "but it may be the only app that can capture a phone number or random thought as fast as pen and paper." 

Still, Pierce sees some reason to be optimistic. 

"[I]f Google can bring the best of its other apps to Keep," he writes, "it could quickly become an utterly indispensable tool. You'll soon be able to access Keep files within Drive, so quick notes could quickly become editable documents. What if that were only the beginning?" 

For more tech news, follow us on Twitter @venturenaut.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to