Want to send a Facebook message to Mark Zuckerberg? It'll cost you.

Facebook is experimenting with an innovative spam-filtering scheme. 

Facebook founder and CEO Mark Zuckerberg.

Earlier this week, Mashable published a much-discussed report alleging that Facebook was charging users 100 bucks to message CEO Mark Zuckerberg

"We knew Facebook was eager for new revenue streams," Mashable's Chris Taylor quipped at the time. "We just didn't know they were this eager." 

Today comes news that Mashable was correct, in a sense: Facebook is in fact experimenting with a $100 messaging scheme, one not only involving Zuckerberg, but other high-profile Facebook users, including (according to CNN) Facebook COO Sheryl Sandburg , CFO David Ebersman, and Kevin Rose, the founder of Digg. The whole thing, Facebook tells CNN, is a kind of beta test for spam filtering measures. 

"We are testing some extreme price points to see what works to filter spam," a Facebook rep told CNN today. 

It's an interesting approach: a potential revenue generator for Facebook, and a way for the social network to allow the average user to actually reach someone like Zuckerberg, instead of seeing his or her missive drowned in a deluge of spam. Of course, it's worth noting that the $100 by no means guarantees your famous correspondent will actually answer your email; the only guarantee is that it won't be categorized as junk. 

As we reported last month, Facebook is also trying out a lower-priced "pay-for-relevance" arrangement: Beginning in December, the social network began asking some users to pay $1 to reach (non-celebrity) users outside of their circle. 

"This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with," Facebook announced in a press release. "Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful." 

For more tech news, follow us on Twitter@CSMHorizonsBlog

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Want to send a Facebook message to Mark Zuckerberg? It'll cost you.
Read this article in
QR Code to Subscription page
Start your subscription today