Want to send a Facebook message to Mark Zuckerberg? It'll cost you.
Facebook is experimenting with an innovative spam-filtering scheme.
Today comes news that Mashable was correct, in a sense: Facebook is in fact experimenting with a $100 messaging scheme, one not only involving Zuckerberg, but other high-profile Facebook users, including (according to CNN) Facebook COO Sheryl Sandburg , CFO David Ebersman, and Kevin Rose, the founder of Digg. The whole thing, Facebook tells CNN, is a kind of beta test for spam filtering measures.
"We are testing some extreme price points to see what works to filter spam," a Facebook rep told CNN today.
It's an interesting approach: a potential revenue generator for Facebook, and a way for the social network to allow the average user to actually reach someone like Zuckerberg, instead of seeing his or her missive drowned in a deluge of spam. Of course, it's worth noting that the $100 by no means guarantees your famous correspondent will actually answer your email; the only guarantee is that it won't be categorized as junk.
As we reported last month, Facebook is also trying out a lower-priced "pay-for-relevance" arrangement: Beginning in December, the social network began asking some users to pay $1 to reach (non-celebrity) users outside of their circle.
"This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with," Facebook announced in a press release. "Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful."