The Huffington Post, Digg, Aol, and others displayed a simple banner in memory of those killed in the attack, and included a link to a Causes.com Web page outlining a campaign to reduce gun violence. By noon on Friday, nearly 200,000 people had signed the page’s pledge to “support gun violence prevention,” using the Twitter hashtags #momentforSandyHook and #NeverAgain to spread the message.
Many of the larger participating sites were invited to take part, but the moment of silence wasn’t an exclusive event. The associated page webmomentofsilence.org offered ready-made code that anyone could embed in their site to show a simple message over a darkened background. Webmomentofsilence.org also ran a complete list of the hundreds of sites that participated in the blackout.
While the online moment of silence was taking place, bells were ringing throughout Newtown to mark one week since the shooting. Connecticut Gov. Dannel Malloy stood with other officials on the steps of the Newtown town hall as the bell rang 26 times, once for each person killed at Sandy Hook Elementary School. Similar commemorations took place across the country, in spite of the rainy weather in many areas.
The online moment of silence was conceived by Ron Conway, a Silicon Valley venture capitalist, as part of a campaign supporting gun control legislation. Conway’s name appears at the top of the corresponding Causes.com page, which also has support from other celebrities and big names in tech, including Britney Spears, Sean Parker, and Arnold Schwartzenegger. The group also ran a full-page ad in The New York Times on Wednesday, calling for stronger gun control.
This isn’t the first time major sites have gone dark to support a cause: earlier this year, Wikipedia, Reddit, and other major tech sites participated in a large (and successful) protest against the Stop Online Piracy Act, a bill aimed at enforcing copyright laws by requiring Internet service providers to block access to infringing websites. Wikipedia went black for a full day from January 18-19, asking visitors to “imagine a world without free knowledge.” Other major sites, including Google, also went dark or put up banners protesting SOPA’s regulatory provisions. The bill was indefinitely postponed shortly afterward.
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