Americas Pixar's Day-of-the-Dead film 'Coco' aims to shake up image of Mexico

The rich history of Día de los Muertos isn't always understood in the US, despite increasing popularity. The filmmakers' attention to detail has earned 'Coco' fans in Mexico, at a time when many say their country is reduced to stereotypes abroad.

Disney-Pixar/AP

Erika Rojas shows the tell-tale signs of having seen a tear jerker when she walks out of the movie theater onto bustling Reforma Avenue on a recent afternoon. Bleary-eyed, she clutches a packet of tissues with one hand while dabbing her nose and eyes with the other.