Lucas Jackson/Reuters
Jason Fourmont exhales vapor from his e-cigarette before attending a city council meeting that addressed the legality of indoor use of the device in New York Dec. 19. The New York City Council voted to add electronic cigarettes to the city's strict smoking ban.

The time to regulate e-cigarettes is now

Swift regulation by the FDA will help preserve America's hard-won anti-smoking victory and help ensure that parts of the US economy do not, once again, become dependent on nicotine.

The hard-won public health triumph over the cigarette may be under threat from a new player on the scene: the electronic cigarette, a battery-powered vaporizing device that simulates tobacco smoking, supplying nicotine and often flavor, but without tobacco.

For most of the 20th century, Big Tobacco companies argued that the hardworking tobacco farmer was the ultimate victim in any attempt to regulate their industry. It’s a familiar argument – that industry regulation just hurts the little guy.

Today e-cigarettes are largely produced in China. No US farmers or factory workers have livelihoods that depend on e-cigs. But if the e-cig industry continues unregulated, it may get a bigger foothold in the US economy, and public health may again become beholden to a small handful of heartstring-pulling stakeholders who speak on behalf of an even smaller number of corporate executives.

The political history of tobacco farming furnishes a cautionary tale. Since the surgeon general first linked cigarette smoking to lung cancer in 1964, farmers – and their representatives – have been mainstays in the opposition to tax increases, marketing restrictions, and other antismoking legislation.

At one 1969 congressional hearing on cigarette labeling, a Kentucky representative argued that farmers, the “thousands of decent, law-abiding people” should not be “sacrificed on a statistical altar erected by many who are antismoking zealots.”

Farmers also testified frequently at congressional hearings, providing a living illustration of their congressmen’s overheated rhetoric. For whatever health benefit would be rendered by more stringent warning labels, tobacco growers were made earthy ambassadors of the tangible social costs of regulation – or, in the words of the farmer who spoke that day, “the economic devastation which would come to tobacco growers if tobacco is sentenced and executed.”

It is true: Many US tobacco-growing regions have never fully recovered from the antismoking measures that have served to safeguard public health. Fortunately, no such dilemma faces those who want tighter oversight of e-cigarettes. Today, that means any oversight at all, as the devices are not currently governed by federal law, though New York City and a few other states and cities have placed e-cigs under their smoking bans.

E-cigs are much less pernicious than a tobacco cigarette and may even have a public health benefit if they can help smokers quit. But because of the regulatory vacuum, the public doesn’t know, exactly, what’s in e-cigs, neither do we know much about how people use them.

If e-cigarettes can be cessation devices, as many hope, then they should be regulated like the patch or nicotine gum. But other data raise the possibility that in fact, e-cigs could be “activation devices,” particularly for young people; or equally problematic, that they actually weaken smokers’ ability and resolve to quit smoking. If that’s the case, there should be common-sense restrictions on flavor additives or advertising.

Such regulations have obvious benefits: They would help consumers make more informed choices, reduce youth consumption, and help preserve the public’s antismoking victory.

And, for now, the economic costs are minimal. No state economy is today dependent on the production of e-cigarettes. This may not be the case forever, though. As electronic cigarettes grow in popularity, more Americans may find themselves invested in those little glowing cylinders.

Right now, electronic cigarettes don’t have much of a place in our narrative about America: Thomas Jefferson never grew an e-cigarette, the noble yeoman farmer never once hauled his harvest of e-cigs to market, and whole regions have not grown on the proceeds of their sale.

But the hardworking laborer is still a potent political cover. When New York Mayor Michael Bloomberg banned the sale of sugary drinks, it was the small business owners – minority owners of bodegas – that became the emblem of the perils of regulatory overreach. And earlier this year, when President Obama proposed a tax hike of 94 cents on cigarettes (to no avail), the tobacco farmer reappeared as a sympathetic proxy for the rest of the industry. Senator Kay Hagan, a Democrat from North Carolina, argued that the “tobacco tax would hurt farmers and the economy in North Carolina.”

Yesterday’s tobacco farmer might be tomorrow’s hardworking “e-cigarette entrepreneur.” Swift regulation by the Food and Drug Administration can help ensure that parts of the US economy do not, once again, become dependent on nicotine.

Sarah Milov is a visiting scholar at Harvard’s Center for History and Economics and will be an assistant professor of history at the University of Virginia beginning August 2014. She is writing a book on tobacco and politics.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to The time to regulate e-cigarettes is now
Read this article in
QR Code to Subscription page
Start your subscription today