Five ways GOP can use the Republican National Convention to excite voters

The images, themes, and sound bites generated at the Republican National Convention in Tampa, Fla., Aug. 27-30 will set the tone for the rest of the election season. Here are five suggestions the GOP can use at its convention to excite voters and chart a path to victory.

4. Create positive images and sound bites

Republicans are losing most popularity contests; many voters see them as too shrill and inflexible. Angry and scornful jabs only add fodder for Democratic commercials.

The convention offers the party a chance to redefine itself and connect with the self-described conservatives who outnumber liberals almost 2 to 1 in most national polls. Spirited speeches and captivating images can bring home positive messages that resonate well: Get the economy back on track and rely on the American people more than the government.

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