The retail giant, known for its ‘discount chic’ merchandise, announced on Wednesday that it would start selling the popular digital e-book reader at outlets across the country on Sunday, June 6.
“Our guests' response to Kindle has been overwhelmingly positive,” said Mark Schindele, Target’s senior vice president, in a statement.
Target will be the first retailer to make Kindle available for purchase in stores – right now you can only buy it online. The e-reader is the bestselling product on Amazon.com, which developed the device in 2007.
Kindle will sell for $259 at Target stores, the same price as on Amazon.com.
The device wirelessly downloads books, magazines, newspapers, and personal documents to a display meant to resemble real paper. Currently, about 550,000 titles are available for the reading device on Amazon's Kindle Store.