During the on-going recession, entrepreneurship is becoming an even more popular path for women in America. Elizabeth Fuller has an article in CSM that explores some of the common practices of women entrepreneurs:
"If opening a business demands courage, opening one in the aftermath of the worst economic downturn since the Depression demands a special steeliness, especially for female entrepreneurs. Because women-owned businesses are concentrated in retail and service industries - think Estée Lauder, Coco Chanel, Mrs. Fields Cookies, even Zipcar - they were among the first to feel the downturn. Now, in a fragile recovery, the business climate requires other qualities, like resourcefulness and patience."
Their strategies? Keep debt low and bootstrap at every opportunity.
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