McDonald's tries tater tots

In Australia, where summer approaches, McDonald’s is now offering a Summer Sides box, a multi-person combination of three deep-fried items: Hash Brown Bites, Chicken McNuggets, and Chicken McBites. 

Neil Hall/Reuters/File
A McDonald's sign is displayed on a restaurant in London.

Already finding itself a seat on the Sriracha bandwagon, McDonald’s now is taking a shot at the other hot QSR food trend—tater tots—in its favorite test market, Australia.

In Australia, where summer approaches, McDonald’s is offering a Summer Sides Box, a multi-person combination of three deep-fried items: eight Hash Brown Bites, eight Chicken McNuggets, 12 Chicken McBites and three sauces, including Big Mac Special Sauce.

This box of sides is itself an interesting idea (tried already at McDonald’s in several European markets), but more intriguing are the Hash Brown Bites. These are, in essence, McDonald’s hash brown patties from the breakfast menu scaled down to become…tater tots. As featured here recently, tots have become popular must-haves at burger bars, where they function as burger toppings or as sides, or even as the basis of poutine-like entrées. Americans eat upwards of 70 million pounds of tots annually, so McDonald’s is late coming to this party. Burger King last month recognized the trend with its introduction of Cheesy Tots. Umami Burger sells cheese-topped tots, as well.

Moving ideas—including menu ideas—that work in one market to another has been a core platform of McDonald’s CEO Steve Easterbrook’s plan to develop a “more nimble” organization. In his Q2 2015 earnings call with analysts in July 2015, Easterbrook said, “I believe that’s when McDonald’s is at its best: when we have test sales actively pushing the boundaries. And when something works we can then transport it from market to market at pace.”

McCafé and Chicken McBites were McDonald’s Australia creations, and it was the lead market on Create Your Taste. It is selling barista-crafted beverages at the drive-thru, and McDonald’s officials told Bloomberg this week that the chain plans to reintroduce and revitalize the McCafé brand here in 2017. Could baristas here be far off?

If the Hash Brown Bites—and the Summer Sides Box that is the only place they can be found—prove successful in Australia during its summer/our winter, watch for them to be here when it’s our turn for summer. The Sriracha Mac Sauce McDonald’s is testing would be perfect with its tots, er, Hash Brown Bites.


Speaking of interesting/odd McDonald’s side dishes, new ones on its menu in Italy include pitted green olives that are stuffed with meat, then breaded and fried, as well as a side of battered and fried veggie sticks (zucchini, eggplant and peppers). These are much less likely to be shared with other markets.

Jack in the Box doesn’t have tots, but it does offer Sriracha Curly Fries with its late-night Munchie Meals. And now it has a new spicy chicken sandwich, too. The Pepper Jack Ranch Spicy Chicken Sandwich, which will be officially announced shortly, is triple-spicy: spicy pepper jack cheese, spicy ranch sauce, and a spicy, crispy white-meat chicken fillet.

Price will vary by restaurant but should be between $4.59 and $4.99 a la carte.


Krystal has a version of tots it calls Kryspers. Unlike its burgers, which are smaller than most, its Kryspers are larger and longer than most tots. But you can’t have too many potato side options so Krystal now has added Loaded Fries. Its versions are topped with either chili cheese or “Junkyard” style with sliced jalapeňos and more.

This article first appeared in BurgerBusiness. 

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to McDonald's tries tater tots
Read this article in
QR Code to Subscription page
Start your subscription today