Now you can order Starbucks from your phone

Starbucks rolled out its 'Order & Pay' mobile app nationwide Tuesday, allowing customers to place an order before they reach the store.

Mark Lennihan/AP/File
In this July 16, 2015, file photo, a woman walks out of a Starbucks Coffee with a beverage in hand in New York.

Starbucks customers nationwide can now order and pay for their morning brew with the touch of a button. 

Starbucks completed the rollout of its 'Order & Pay' app Tuesday. The app, which allows customers to pay and order before they reach the store, was first tested in Portland, Ore. and slowly expanded to locations across the Pacific Northwest. With the nationwide rollout now complete, most Starbucks stores are app-compatible for both iPhone and Android users.

“Bringing Mobile Order and Pay to our customers is about meeting their needs of convenience and customization at any time of the day,” Starbucks’ Chief Digital Officer Adam Brotman, said in a press release on the company’s website.

The app is designed to reduce lines and wait times for commuters. Mobile users will be able to place their order, pay, and skip the lines entirely. The app even tells customers an estimated wait time at a given Starbucks location compared to others in the area.  

The app isn’t designed to place convenience above functionality. Starbucks is known for customizable drinks, and it aimed to make the app as accessible to customization as ordering in-person is. The company says the homepage is easy to use and speedy, but also offers a look at all drinks on the menu. Subsequent screens offer customers a chance to customize nearly every part of their drink. Fast Company estimates there are over 80,000 possible combinations for each item. 

"We wanted mobile ordering to be an extension of the ordering experience. To do that, we had to offer every possible option," Dan Beranek, director of digital strategy at Starbucks, told Fast Company.

Starbucks has not released information on how much the app has (or is expected to) boost sales, but many are estimating large returns. David Palmer, a Starbucks analyst for RBC Capital Markets, told The Seattle Times that the chain could see as much as a 2 percent boost in sales. 

Starbucks is taking an aggressive move toward the growing trend of mobile ordering. Taco Bell, Domino’s and Chipotle have all put out their own mobile apps that allow customers to order and pay from home in recent years. McDonald’s just released its own new mobile app and has other plans in store for the mobile market.

Starbucks, meanwhile, has plans to use the Pay & Order mobile app to transition into a delivery service in the future.

"... Mobile order will make it much easier for us to do delivery,” Mr. Beranek said in an interview with USA Today.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Now you can order Starbucks from your phone
Read this article in
https://www.csmonitor.com/Business/The-Bite/2015/0922/Now-you-can-order-Starbucks-from-your-phone
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe