Shake Shack is edging deeper into the QSR breakfast competition. Beginning May 11, the Shake Shack unit in Washington, D.C.’s Union Station will add a breakfast menu, something currently found only at the chain’s locations in JFK and Dubai International airports and New York’s Grand Central Terminal. In D.C., breakfast will be served between 7 a.m. and 10:30 a.m.
The menu mirrors those found at many other QSRs, including three varieties of breakfast sandwiches: a Sausage Egg N’ Cheese ($4.75), Bacon Egg N’ Cheese ($4.75) and Egg N’ Cheese ($3.75). All use Niman Ranch’s cage-free eggs and are served on toasted potato buns. The sausage and bacon are all-natural products.
And as every QSR has learned, a breakfast menu is only as good as the coffee served. Shake Shack will be serving and exclusive organic blend from Stumptown Coffee Roasters priced at $2.25 for a 12 oz. cup; $2.75 for 16 oz. Additionally a Stumptown cold brew-steeped and cold-pressed iced coffee, bottled in Brooklyn, will be offered ($4.75 for 10.5 oz). Fair trade hot breakfast tea is $2 for 12 oz.
Juices? Yes, Shake Shack’s morning menu has that covered as well: freshly squeezed organic orange juice ($4 for 12 oz.) and organic apple juice ($1.85 for 6.75 oz.).