What do you do when same-store sales plunge 38.6% in a month? You cue the Don Ho music and go to Hawaii.
McDonald’s Holding Co. (Japan) Ltd. is having a tough time. This week it reported a net $186 million loss for 2014, its first loss in 11 years, the result of revelations in July that it bought expired meat. For January it announced the 38.6% crash in comp sales following multiple reports of contaminated food (including a tooth found in fries).
Hoping the brighten the mood, the chain next week introduces a new Hawaiian-influenced menu as part of a World Mac promotion. Joining the menu Feb. 10 is a Hawaiian Barbecue Pork burger (at l.), with a pork patty topped with four-hour-slow-cooked pulled pork, coleslaw and pickles.
Loco Moco is a Hawaiian favorite, usually made with white rice, a burger patty, fried egg and brown gravy. McDonald’s version for the Japanese menu, the Loco Moco Burger (at r.), has two burger patties, a cooked egg, lettuce and gravy sauce. Completing the special menu are berry-topped pancakes, a pineapple pie and McShake Banana.