Monopoly returns to McDonald's this week

McDonald's will kick off another round of its Monopoly game promotion starting Sept. 23. With this round of Monopoly, McDonald's is under more pressure than ever to succeed. 

Wayne Parry/AP/File
Tourists walk on a life-sized Monopoly board on the Boardwalk in Atlantic City, N.J. in 2011. McDonald's will bring back its semi-regular Monopoly promotion starting Tuesday, Sept. 23, 2014, the burger chain said.

McDonald’s goes to the McWell one more time tomorrow, kicking off another round of its Monopoly game promotion. Actually, a Pre-Promotion Sweepstakes lasts for one week beginning September 23, with the full Monopoly game set to launch on September 30. Menus are not the only thing that McDonald’s is capable of over-complicating.

For the Pre-Promotion Sweepstakes, consumers are urged to Like McDonald’s on Facebook or follow it on Twitter because a special free Code will be given via those channels. Go from social media to for a chance to win $10,000.

With full-tilt Monopoly, consumers can win $1,000,000 (payable as $50,000 per year over 20 years) or one of several new prizes, including a Dream Trip through Delta Vacations, a Beaches Resorts vacation, a Cessna Private Jet Trip (destination to be determined) and $2,500 with a smartphone equipped with Mobile Wallet. The Free Parking game piece could be worth $100,000.

There may never have been more pressure to succeed than this version of Monopoly carries. A year ago, U.S. same-store sales were up +0.7% thanks to Monopoly as well as the Mighty Wings launch. Since then the largest restaurant chain in the world has had difficulty posting positive quarterly reports for U.S. sales. For August, U.S. comp sales were -3.7%, the worst decline in more than a decade. McDonald’s would gladly take a 0.7% gain for September and/or October.

Last October, McDonald’s Corp. President-CEO Don Thompson lauded Monopoly as a way to focus attention on core classic menu items such as the Big Mac or Chicken McNuggets. Further,  it “drives traffic and builds average check while also engaging customers in a fun and familiar game experience that’s only available at McDonald’s,” Thompson told analysts then. The company certainly is hoping that Monopoly can work that kind of business magic one more time.


New Zealand’s Commercial Approvals Bureau has said, “No, no, never, never” to Carl’s Jr.’s suggestive TV commercial for its Texas BBQ Thickburger. The “I Love Texas” spot—with model Hannah Ferguson wearing a black-leather sorta swimsuit and sudsing up a grimy truck in a barn plus a special cameo by Paris Hilton—won’t be seen on TV in New Zealand. Of course, every young Kiwi worth his Thickburger has already seen the spot on YouTube a few times and has been irrevocably corrupted.


In February 2011, McDonald’s gained credence in France for its commitment to local food sourcing when it launched a snack-size burger made with local Charolais beef. Now the chain is back with not one but two more French cattle breeds.

As part of a “Les Viandes de Nos Regions” (Our Regional Meats) campaign, McDonald’s has created a full-size Charolais burger and introduced another burger made with Normande beef from Normandy and a third with Montbéliard beef from the region of that name.

The “Le  Normand” burger has French Emmental cheese, lettuce and mustard sauce and is served on a new cross-hatched bun. The “Le Montbéliard” has an onion sauce instead.


Speaking of buns, McDonald’s continues to explore alternatives, at least overseas. In Denmark the chain introduced Big Ciabatta burgers (beef or chicken) on ciabatta rolls not seen here. These have bacon, Monterey Jack cheese, lettuce, tomato, red pepper, grilled onions and a peppery barbecue sauce.

In Spain it introduced “Los Irresistibles: The double-patty Little Italy and Soho BBQ burgers on seeded buns. Marketing materials describe the latter burger as a “delicious combination of flavors from one of the most cosmopolitan and creative neighborhoods: Soho.” McDonald’s love for naming overseas menu items after New York City neighborhoods continues as well.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to Monopoly returns to McDonald's this week
Read this article in
QR Code to Subscription page
Start your subscription today