Dunkin' Donuts raises prices: Why your coffee is becoming more expensive

Dunkin' Donuts will raise its prices slightly on its coffee in stores, says Dunkin' Brands CEO Nigel Travis. Dunkin' Donuts' and other coffee brands are raising their prices due to Brazil's drought and a fungus that's spreading in Central America.

|
Gary He/AP/File
Dunkin' Brands CEO Nigel Travis talks at the NASDAQ stock exchange Wednesday, July 27, 2011 in New York. Dunkin' Donuts will slightly raise its prices on its coffee in stores, due to weather and coffee rust.

A cup of coffee is part of many Americans' morning routines, but it may be becoming more of a splurge.

Dunkin’ Donuts will raise prices on its coffee in stores by “a little bit…but not by much,” Nigel Travis, CEO of Dunkin’s parent company Dunkin’ Brands, says to Yahoo. Coffee competitors are raising prices because of “upward pressure,” he says, due to unfavorable weather and a coffee fungus affecting crops in Central America. 

The announcement comes a week after the public learned that prices of Dunkin’ Donuts’ packaged coffee products, sold in grocery stores, would also increase. J.M. Smuckers, which  has a licensing agreement with Dunkin’ Donuts to sell its coffee products in retail, announced last week that prices for products like coffee grounds would go up nine percent. 

This past weekend, Kraft Food Group Inc. announced a 10 percent price hike for  its Maxwell House and Yuban retail coffee brands. Starbucks will not raise its prices because it has protection for 2014, CEO Howard Schultz told Fox Business in March. In other words, Starbucks negotiates and sets its coffee purchase prices for a number of years, insuring them against paying more in the event of supply problems like droughts and disease. 

US coffee prices increased by 3.4 percent in April, according to the International Coffee Organization’s latest report, released last month. Wholesale prices peaked at $1.70 per pound in May. Why? Because there is a global coffee shortage.

One reason behind the shortage – and the price increases – is the weather in coffee-growing countries. An El Niño weather event could come earlier than expected this year and could hurt coffee supplies, according to the ICO report. Brazil, one the largest coffee producers in the world, also has been experiencing a severe drought since January.

Another factor is coffee rust, “the most economically important coffee disease in the world,” according to the American Phytopathological Society. Coffee rust is an airborne fungus that causes yellow spots in coffee plant leaves, causing them to fall off. It affects nearly all coffee-producing countries, though infection rates vary.

What does this mean for farmers? It hurts their yield. Coffee rust causes coffee growers to lose about 2.7 million 132-pound bags of coffee in Central America, costing the region $500 million, according to the ICO. About 374,000 jobs were also lost in 2012-2013 due to coffee rust.

There could be some relief ahead. Since peaking in May, coffee prices have drifted down to $1.46 per pound as of June 9, according to the ICO. But it could take some time for those cost savings to reach consumers. 

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Dunkin' Donuts raises prices: Why your coffee is becoming more expensive
Read this article in
https://www.csmonitor.com/Business/The-Bite/2014/0610/Dunkin-Donuts-raises-prices-Why-your-coffee-is-becoming-more-expensive
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe