Xbox One gets $50 price cut. How to find it cheaper.
Xbox One recently got a $50 price cut from Microsoft, which may seem like good news if you've been waiting to buy one. But before you whip out your credit card, keep in mind that even better deals have already been spotted for the Xbox One – and they're likely to continue.
If you've been holding off on buying the Xbox One, then it might seem like good news that Microsoft has announced it will slice $50 off the price of the console, starting on November 2. That will drop the retail price of the Xbox One without a Kinect to $349, while the Kinect-ed version will drop to $449. Both versions will include a copy of Assassin's Creed Unity or Sunset Overdrive.
But before you whip out your credit card in preparation for a purchase, keep in mind that we have consistently seen deals for the Kinect version of the Xbox One for less — way less — than this new price from Microsoft.
We Have Already Seen Deals That Are as Much as $70 Cheaper
Virtually every month since March, there has been a deal on the Xbox One with Kinect that beats the new MSRP. Over this time, the average lowest total price of the console was $413, with an absolute low of $380 over the summer. In that context, Microsoft's price cut seems pretty "meh." And given this deal history, we're sticking to our Black Friday price prediction, in which we ventured to say that the console will drop to $370 during the infamous shopping holiday.
It's a Different Story for the Kinect-less Version Though
In those same Black Friday gaming predictions, we decided, based on deals, that the base model without the Kinect would drop to $350 on Black Friday. When we heard that Microsoft dropped the MRSP price to $349, we felt pretty elated about our analysis (we might have even high-fived each other), but there's a downside to being right.
ith the new, lower MSRP, it seems unlikely that the non-Kinect Xbox One will fall even further for the holidays because we doubt stores will be willing to take a further cut on profits by slashing this even more. Therefore, we believe the Xbox One without the Kinect will remain around $350 during Black Friday.
The Kinected Console Offers a Far Better Deal Value
While we all want to pay the lowest price possible, it's important to consider the value of the Kinect sensor when looking at which version you should buy. If the base console indeed stays at $350 for Black Friday, but the Kinect version drops to $370, then the latter will be the far better buy. If you buy the base model, and then later decide you want the sensor, you'll have to chalk up $150 to get it (once the new sensor is eventually sold on its own, that is). Shoppers would do well to spend that extra $20 and get the sensor bundled instead.
Expect More Bundle Deals
Since we're fairly certain that retailers will be unwilling to knock the $350 console any lower, we expect them to instead more heavily promote bundle deals. These are packages that attempt to offer savings via extra games, controllers, or accessories. And we're not talking about the official bundles that Microsoft just announced, but rather those from the likes of Best Buy.
However, frequently these bundles look much better than they are, and that might be especially true given these new price cuts. Remember to do a bit a math to see if the individual items add up to a real savings; search for the included items elsewhere, and see if you'd save more by buying them individually. Also, think carefully about whether you actually want those bundled items in the first place. If even one of them isn't absolutely essential to you, then you'd probably spend less buying the items separately.
Microsoft's new price cut is technically just temporary, with a theoretical end date of January 3. Clearly the company is trying to target the holiday season, with the ultimate goal of keeping your holiday dollars away from the PlayStation 4 (which has been outselling the Xbox One). We can't wait to see how Sony plans to answer this price challenge!
Readers, what do you think about the Microsoft price cut? Are you willing to wait for a deal during Black Friday? Do you even care about the included Kinect sensor?
Jeff Somogyi is the marketing communications manager for Dealnews.com, where this article first appeared: http://dealnews.com/features/Microsoft-Cuts-50-Off-the-Xbox-One-But-Weve-Already-Seen-it-for-Cheaper/1177979.html