The first Black Friday ad is already here

The first Black Friday ad is here, courtesy of Black Friday veteran Harbor Freight. So now that the holiday seal is broken, what else can you expect from Black Friday ads in the coming days?

John Minchillo/AP/File
A shopper takes a selfie as crowds pour into the Macy's Herald Square flagship store last year in New York. Black Friday ads are already starting to emerge, even in the middle of October.

Ready or not, Black Friday deals are here. To kick off the holiday season, we have our first sales circular leak courtesy of Black Friday veteran Harbor Freight. This may seem early, but the hardware retailer has actually been unveiling its Black Friday wares in mid-October since 2010. So now that the holiday seal is broken, what else can you expect in the coming days?

More Black Friday 'Leaks' Are on the Horizon

To find out which additional retailers will also be releasing "sneak peeks" at their Black Friday offerings soon, we reviewed historical data about the ads we typically see in October. We found that last year, JCPenney initiated the Black Friday frenzy when it teased shoppers with its in-store snow globe promotion on this exact same day. While not particularly exciting, the snow globe was aJCPenney tradition, which most shoppers welcomed. In 2012, both Harbor Freight and dollar storeFred's commenced the season with ads that debuted on October 12.

In the coming weeks we might also see ads from Ace Hardware and Half Price Books, which have traditionally accompanied Harbor Freight in October. Last year, Macy'sGameStop, and Build-A-Bearalso made a move into the October time frame.

But if you're wondering about retail giants like Toys "R" UsBest Buy, and Walmart, these vendors typically leak their ads in early to mid November.

Black Friday is for DIYers, Too

Harbor Freight's leak, which is debuting a day earlier than its 2013 ad did, consists of deals on items like cordless drill drivers, work benches, and generators with prices ranging from $5 to $550. It's worth noting that this ad is a "leak," so advertised prices may change.

If you prefer confirmed prices, last year Harbor Freight released its official Black Friday ad on November 2. Based on last year's official ad, Harbor Freight is doing more than just hyping the masses, as the retailer is among the top hardware vendors on Black Friday, with meaningful discounts on all things relating to tools.

As always, keep an eye on our features hub for all the latest Black Friday news and posts.

Louis Ramirez is a features writer for, where this article first appeared:

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to The first Black Friday ad is already here
Read this article in
QR Code to Subscription page
Start your subscription today