The support from franchise operator Anthony Piccola for the New Hampshire Pride Fest comes as the restaurant chain continues to be criticized for an executive's comments about gay marriage.
Piccola said Wednesday that the Chick-fil-A culture and service tradition in its restaurants "is to treat every person with honor, dignity and respect — regardless of their belief, race, creed, sexual orientation or gender." It followed a statement he made last week that said the Nashua restaurant at the Pheasant Lane Mall has gay employees and serves gay customers "with honor, dignity and respect."
Chick-fil-A president Dan Cathy told the Baptist Press last month that the Atlanta-based company was "guilty as charged" for backing "the biblical definition of a family." That unleashed a flood of criticism from gay rights groups and others, who have called for boycotts and efforts to block the chain from opening new stores.
Opponents of the company's stance are planning "Kiss Mor Chiks" for Friday, when they are encouraging people of the same sex to show up at Chick-fil-A restaurants around the country and kiss each other.
The New Hampshire festival emphasizing "Unity Through Community" is scheduled for Aug. 11 in Manchester's Veterans Park. It will feature a march, music and a family-friendly drag show.