Supporters of Chick-fil-A were planning to eat at restaurants in the chicken chain as the company continues to be criticized for an executive's comments about marriage.
Former Arkansas Gov. Mike Huckabee, a Baptist minister, declared Wednesday national "Chick-fil-A Appreciation Day."
Chick-fil-A president Dan Cathy told the Baptist Press last month that the Atlanta-based company was "guilty as charged" for backing "the biblical definition of a family." That unleashed a torrent of criticism from gay rights groups and others, who have called for boycotts and efforts to block the chain from opening new stores.
Opponents of the company's stance are planning "Kiss Mor Chiks" for Friday, when they are encouraging people of the same sex to show up at Chick-fil-A stores around the country and kiss each other.