What's the most popular color for new cars? White.

White was used on 22 percent of all new vehicles sold globally over the past year, according to PPG Industries, followed by silver on 20 percent of vehicles and black on 19 percent, Vijayenthiran writes.

Nam Y. Huh/AP/File
This October 2012 file photo, shows a white Hyundai Santa Fe outside of a Hyundai car dealership in Des Planines, Ill. Twenty-two percent of cars and trucks built for the 2012 model year have white paint, making it the most popular color worldwide.

For the second year in a row white remained the most popular color for new cars, though other favorites such as silver and black weren’t far behind in the rankings. The claim is the result of a study conducted by one of the world’s leading manufacturers of transportation coatings, PPG Industries.

White was used on 22 percent ofall new vehicles sold globally over the past year, according to PPG, followed by silver on 20 percent of vehicles and black on 19 percent. They were followed by gray (12 percent), red (9 percent), tan (8 percent), blue (7 percent), green (2 percent) and other colors (1 percent).

It should be noted that the figures are based on PPG’s automotive production data and broken down by paint usage across three regions, North America, Europe and Asia Pacific. This means that vehicles bought up by fleets and other commercial uses are also included, which could be one of the reasons why white is so popular. Also, the top three colors, white, silver and black, are typically found in all vehicle segments.

North American statistics were slightly different. White still ranked first (21 percent) but was followed by black (19 percent), silver and gray (both on 16 percent), red (10 percent), blue (8 percent), tan (7 percent) and green (3 percent).

In Europe, white was also the most popular, while in the Asia Pacific region white and silver tied for first place.

While it appears that large proportions of the population pick the same colors for their new cars, you have to remember that colors can be divided into different hues and shades--even white, which can feature matte or pearl finishes, or influences of other colors. In fact, PPG has found the more and more buyers are opting for special effects in their choice of coatings, such as metallic flakes, bright aluminum additives or matte finishes.  

Developing the right mix of colors is serious business for companies like PPG, as well as automakers. In a survey run last year, PPG found that 77 percent of respondents considered exterior color options when making automotive purchase decisions. 

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.