Fiat auctions special edition car via Twitter
Fiat hosts TwitBid auction for a special-edition Fiat 500. The winning bid was €15,200.
Automakers using social media is nothing new, as many automakers have used different social platforms to unveil new vehicles, run contests, and even live-stream events. But running a public auction of a special-edition car on Twitter? That's a new one, and Fiat has just claimed the title as the first automaker to sell a new car online using Twitter as an auction platform.
The promotion was called TwitBid, and it was a public auction held by Fiat on Twitter. The auction was for a special-edition Fiat 500 called the Fiat500 America. From March 1 to March 15, people could place a bid by simply tweeting a "twit-offer" which includes how much your bid for the car is. In the 15 days, over 700 "twit-bids" came in from over 293 users in 11 countries with a total of 787 tweets being registered during the promotion.
The winning "twit-bid" belonged to a Adelheid D. Keiper, a German Twitter user with the nickname @KanzleiKieper. The winning bid was for 15.165 euros, and won the "number one car" of the limited-edition Fiat 500 America.
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