NASCAR goes green

Will fans follow suit?

Steve Helber/AP
Kevin Harvick does a burnout as he celebrates his win in the NASCAR Sprint Cup Series auto race at Richmond International Raceway in Richmond, Va. If NASCAR goes green, will fans follow suit?

Does Al Gore watch the Indianapolis 500 race? Millions of people do but do people in Berkeley and Santa Monica? I don't watch the race. The thought of watching other people blow out their tires as they race 500 miles doesn't interest me. But, perhaps I am wrong for being such a snob.

Today, the NY Times reports that NASCAR is going "green". Given that millions of non-greens watch, this is an interesting cultural experiment. There hasn't been convincing research studying the "contagion" effect of environmentalism. As I asked many times, "If Dick Cheney moved to Berkeley, would he become an environmentalist?" Does contact with "the other" change your views?

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